Toby Gilemette

Tiktok 2024 Gmvm. Tiktok shops generated $11.09 billion in gross merchandise volume (gmv) in 2023. Tiktok shop set its gmv target for 2024 at us$50 billion, over 1x of its 2023 gmv target of us$20 billion, according to chinese media report.

Access to gmv max ads is limited to one ad account per tiktok shop at a time. Tiktok shop’s gmv projection increased by 241%, compared to its previous results which reached us$600 million (2021) and us$4.4.